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Saturday, July 5, 2008


The Ephemeral 'Net

I can still remember, as a child, my mother's big oaken desk. It was sturdy, if a little worn, with a black blotter top and drawers that were heavy and deep. It was always a cornucopia of sensations: sticky translucent yellow glue, a Swingline stapler in a very 1970s dusky pink, stamps with perforated edges from back in the day when you had to lick the backs to make them stick to anything. There were tons of multicolored pens lurking in the lap drawer, most dry and useless. There was almost always a bottle of ink, with an acrid, new-rain smell and a color somewhere south of violet and north of blue sky blue. When I think back to that desk it is no wonder that I became a nut about ephemera.

The desk serves on today, but with slightly less pizazz. While it still holds checkbooks and postage and envelopes and the like, it also serves as a stand for a three year old iMac. I'm reminded of my own "desk" a bit, and the war that always goes on between the space my computer takes up and the space I need to spread out my eight-and-a-half-by-eleven redundant memory aides. (They used to call that paper in the 20th century.)

Earlier today I used my computer and the incredible power of the Internet for a very non-technical purpose: to find labels. You know the type: gum backed, with a little foil edge, the kind that used to go on the marbled covers of composition books, the kind that used to lurk n my mother's desk. I didn't find any, but much like when I go searching Wikipedia, I ended up making what a friend calls a "wiki-tree" of strange ephemeral goodness. Follow along, all you fellow paper geeks!

First up is Donovan Beeson, who makes various handmade stationery products and sells them on her Etsy page. Handmade envelopes, custom journals, shipping labels. All very cool stuff. Donovan also has a blog, Murmurs and Musings, which focuses naturally enough on the lost world of paper. While browsing through her archives, I found a post point towards sarcastic stationer 16 Sparrows, who had begun a campaign known as the "Letter Writer's Alliance". (You can buy LWA stationery here.) The LWA mission is, and I quote:

"In this era of instantaneous communication, a handwritten letter is a rare and wondrous item. The Letter Writers Alliance is dedicated to preserving this art form; neither long lines, nor late deliveries, nor increasing postal rates will keep us from our mission. As a member of the Letter Writers Alliance, you will carry on the glorious cultural tradition of letter writing. You will take advantage of every opportunity to send tangible correspondence. Prepare your pen and paper, moisten your tongue, and get ready to write more letters!"
I always find it amusing to see the net used for these sorts of projects. Paper hasn't died, it's just become a fashion symbol! It's probably no surprise this kind of thing is up my alley, after all I do shop a Blue Moon Camera and Machine.

Another source for ephemeral goodness is PodPost. Sadly, their "Pod Post Mail Art Bento" is out of stock. Too bad, too, it combines all my love of ephemera and otakuness in one convenient bundle. Drat!

As I skipped along, I also ran into busynest cards. Busynest focuses on a very lost art -- the calling card. There's some really nice graphic design work here. These cards really do drive home the odd mixture the Internet has brought about: an out-of-date practice (calling cards) married to a very sleek and modern graphic design and sold worldwide over the 'Net. The 21st century is a strange place.

As for calling cards themselves? This page has the scoop on what they were and why. Interesting tidbits: a calling card doesn't include where you work, and includes your profession only if it gives you a title (M.D., General, etc...), as including your place of work or firm makes the card a business card, and therefore socially inappropriate to leave as a calling card:
"it was considered to be in very poor taste to use a business card when making a social call. A business card, left with the servants, could imply that you had called to collect a bill."
Interestingly, what we consider today to be a business card -- flashy pictures, promotional saying, establishment name displayed prominently, and so forth -- was not at that time considered a business card at all, but a "trade card".

Now, where did I put my Fedora?

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3 Comments:
Blogger Donovan Beeson said...

Thank you for the kind words. Your journal is lovely. Small correction- despite my name, I am of the feminine gender.

July 6, 2008 5:51 AM


 
Blogger busynest cards said...

thanks for the post on busynest cards. "calling cards" are a unique and lost art. it's the sign of the times to modernize them (in both appearance & function)!

July 6, 2008 2:28 PM


 
Blogger ABC said...

Donovan, my apologies, and error corrected! To both of you, thanks for the comments.

July 10, 2008 3:42 PM


 

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